Pundia is proudly Swiss. Switzerland is renown for highest standards in financial advisory, trust and confidentiality. We firmly adhere to these values and to the Swiss tradition.

History of Pundia Diamonds

Pundia was founded on a simple idea: To provide an attractive real asset to wealthy clients worldwide as a means of portfolio diversification and value conservation. A real asset which is so far not widely used and hence can claim to be a “hidden” champion: the Investment Diamond. In a world awash in ever growing quantities of money, we considered this to be a very timely idea. Crafted in 2019, the Corona pandemic soon made it clear that traditional ways of trading are changed forever. This is why we developed a business model based purely on an online process, except for the final delivery of your diamond. The hitherto physical advisory process is done via online meetings. But all the rest stays the same: Quality made in Switzerland, provided to you by Germanys leading diamond trader, Dr. Ulrich Freiesleben, and the Swiss diamond experts Andreas Weckherlin and Dr. Johannes Freiesleben.

Dr. Johannes Freiesleben

President

Founder of Pundia, executive consultant with experience in the diamond industry, multiple Advisory roles, distinguished Academic, Honorary Professor of Business Administration, graduate of University of St. Gallen.

Languages: German, English, Spanish.

Andreas Weckherlin

Vice-President

Founder and Managing Director of JAT Holding Ltd. and beehjves GmbH, multiple Board Director and Advisory roles, graduate of University of St. Gallen, IMD and Harvard Business School.

Languages: German, English, Dutch, French, Spanish.

Dr. Ulrich Freiesleben

Founder and Managing Director of Diamondas BVBA, Freiherr GmbH and FREIESLEBEN – The German Diamond Manufacture. 

Languages: English, German, Dutch, French.

Germanys most renown diamond trader has an experience of over 35 years which he uses to find the best stone for your needs.

On the basis of a degree in business administration and a subsequent doctorate in philosophy, Dr. Ulrich Freiesleben started his own company as a student in 1975. He has been an entrepreneur in the diamond world for more than 35 years. As the only German diamond wholesaler at the time, he opened his own trading company at the world's largest diamond exchange in Antwerp in 1989. At the beginning of the nineties, Dr. Ulrich Freiesleben developed new, internationally patented diamond cuts, which have since been produced in his own diamond factory in Germany and sold to customers in twenty countries. Dr. Ulrich Freiesleben holds numerous honorary positions in non-profit organizations and is regarded as “Dr. Diamond” – the leading German specialist for these most precious stones. He founded Diamondas, a company devoted to promoting Investment Diamonds as a lucrative real asset, in 2011, being the first in the German market and worldwide to do so. As an experienced diamond specialist, numerous press articles and TV reports have been devoted to his work and he is regularly cited as an expert in the business press.

Although Pundia was established in 2019, it effectively dates back much further. To be precise, more than 35 years. This is when Dr. Ulrich Freiesleben, then a newcomer to the diamond trade and the first German specialist admitted to the Diamond Burse Antwerp, started making his first steps in the business. Although he first focused on supplying the jewellery retailers and even developed two award-winning diamond cuts (“Spirit Sun” and “Context Cut”), his trading expertise made him aware of the massive mark-ups the jewellers asked for diamonds put into bracelets and rings, effectively rendering the jewelled diamond unattractive as an investment object. However, as the same investment logic applied to gold, it became clear to him that the diamond sold as a stone alone might one day be regarded as the new standard for real assets, similar to what the gold ounce was for many years.

Asking much smaller mark-ups on the diamonds, he started Diamondas in 2011 as a company selling “plain vanilla” Investment Diamonds directly to the private client. Diamondas focuses on the German-speaking world, but the idea makes sense anywhere. This is why Dr. Johannes Freiesleben and Andreas Weckherlin expanded on the idea and founded Pundia Diamonds, exploiting not only the international opportunities in Investment Diamonds, but also the long trading experience of Dr. Ulrich Freiesleben and the unique position of Switzerland as a worldwide centre for investments.

Only highest quality will do

At Pundia, we either do things in the best possible way, or not at all. Compromises on quality will not be accepted. We source only diamonds in the highest possible characterizations of the 4 C´s and only with GIA certificate. If such a stone is currently not available in the diamond market or in our network, we will not suggest one of lesser quality to you. Instead, we will continue looking until we have found the one that fits perfectly into your portfolio.

Our guarantee to you

Pundia guarantees that we will find the perfect stone for your portfolio. And the Pundia guarantee extends the sale. We guarantee that we will find a solution of vaulting your stone if requested, and we will also help you reselling your stone if you would like to do so one day. We guarantee we will be there for your business – whenever you need it.